Therefore, the online behavior of a LinkedIn user is different from the users of social media platforms such as Facebook, Instagram, and Twitter. Your target audience-When do they have time to check their social media platforms?Ī business network is different from a regular social media platform because it’s associated with employment, and professional relationships, rather than free time, entertainment, and socialization.The nature of the platform you are posting on-Why do people use the social media platform in question?.That is why when scheduling posts on LinkedIn or any other social media platform, you should also consider the hours your audience is online and scrolling.īefore posting on social media, you should always keep in mind: New content gets posted every second, and every app refresh shows a new feed of content. You can share the most insightful and carefully created content, but if your post gets lost in the clutter of social media, your reach, and engagement will suffer. Why Is Timing So Important on Social Media? Professionals and businesses who use the platform to network and share their industry knowledge can create a name for themselves among people and companies from the same field.īesides building professional connections, LinkedIn creates a space where users can share content, join groups, follow relevant accounts, organize events, and more. Moreover, LinkedIn also plays a major role in building brand authority. This social media platform is great for finding new work opportunities and business partners, not to mention hiring new talent. With 774 million registered users and 310 million active monthly users, LinkedIn is the most popular professional social media platform on the internet. Unlike most social media platforms that focus on leisure, entertainment, and connecting with friends and family, LinkedIn is a business-oriented social network. What Makes LinkedIn Essential to Your Social Media Strategy?
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